Maluma has been marketing himself as a sex symbol since he released his first single “Farandulera” and played it for shrieking teenage girls at every high school in his hometown, the second-largest city in Colombia. Despite being considered a reggaeton artist, the majority of his music is distinctly romantic, pairing emotional storytelling with a pulsating bassline.
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His ability to attract fans of all genders makes him one of the most popular singers across social media platforms with over 23 billion views on YouTube alone. He’s collaborated with Madonna, appeared in ad campaigns for Versace, Balmain, and BOSS, and even dipped his toe into acting, appearing alongside Jennifer Lopez and Owen Wilson in the filmMarry Me.
