First, thank you to all who chose to open this email.
I was chatting with my dad the other day about the launch of ourUtility Trimmer, and he had no idea what I was talking about.
I was like, “Dad! We’ve already sent two emails on this; how’d you miss it?”
But then it got me thinking, and I felt that it’s good he missed it. He’s been living his life, doing things, and not seeking out the latest thing.
We get bombarded by constant messaging and consumerism in today's culture and society. As a company selling products, I recognize that we are part of that “problem.”
It’s easy to fall into this trap of the next great product that is going to totally transform our lives. I’ll regularly find myself watching YouTube videos on the newest tech, cars, or gizmos to add to my life.
I’ve always wanted Beardbrand to be different. Yes, of course, we need to sell products to sustain our business. However, I look at product sales as a way to fund our mission rather than the end goal.
I believe strongly in the power of self-investment. If a man loves the person looking back at them in the mirror, he can use that love to become a better husband, father, partner, friend, co-worker, and steward of the community.
Through that self-investment, we will lift the world up. It’s a ground-up strategy instead of a top-down, forceful approach that most people try to implement.
Many of us know what we need to do to improve; sometimes we need a little reminder or catalyst. We all get off track sometimes, but the important part is that we re-center ourselves and continue on that journey of growth.
Maybe this email was a reminder for you, or if you’re like most of our subscribers, you didn’t even read this email, and that’s ok.
Go live life, and Keep on Growing!
Eric Bandholz
Founder, Beardbrand
