Brixton Q3-Q4 Social Recap

Social Media Recap Free Shipping on Qualifying Orders

Brixton sent this email to their subscribers on December 28, 2023.

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Q3-Q4 SOCIAL RECAP

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During the 2023 Fall and Holiday season, our organic Instagram (@brixton) grew by15%.\xa0 We obtained22k followers, saw a loss of 14k, with anet of 9k in new follower growthoverall.We reached3.7M+incurrent and new audiences with an average engagement rate of3%. While introducing video/reels consistently this year, we saw the impact on overall engagement, with a total of600k+ viewsand anaverage engagement of 3%.

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\xa0\xa0TOP PERFORMING STILL POST

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COORS 150th Durham Lined

Likes: 1,632
Impressions: 52k
Engagement: 3.5%

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Culture

Likes: 1,112
Impressions: 17k
Engagement: 7.72%

COORS 150th Snapback
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Likes: 755
Impressions: 26k
Engagement: 3%

Durham Felt Stretch Jacket

Likes: 612
Impressions: 23k
Engagement: 2.8%

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\xa0\xa0\xa0TOP PERFORMING VIDEO POSTS

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Total Views: 300k
Average Reach: 25k
Avg. Engagement Rate: 2.78%
Top Performing Post: Culture, Coors, Builders

TOP PERFORMING\xa0 @BRIXTONWOMENS

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Avg. Engagement Rate: 4%
Top Performing Content: Influencer, UGC\xa0

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TIKTOK\xa0\xa0

In the last 6 months, we curated44 videosfor Tiktok. With33k organicviewsand260k viewson all paid boosted content. Follower growth has been stagnant with144 total new followers. As we continue to develop our strategy, we will define our global benchmarks and KPI's.

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\xa0\xa0\xa0TOP PERFORMING\xa0

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