Howdy dear backer!\xa0
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We hope you had a nice and peaceful easter time with your family and loved ones.
Excited to share some events that took place this month and put us on track to product delivery:
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Investment:We received an investment from a new angel investor, allowing us to expedite the manufacturing process and move toward production! This is particularly exciting as it will empower us to perform these final crucial steps to ensure a high-quality device soon-to-be in-your-hands.
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Production:We had follow-up sessions with our EMS partners in Lithuania regarding product testing, and have received a delivery estimate from them. Once we supply them with all the components and begin assembly (we are seeing this around the corner) we will, of course, update you!
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Design:Utilising some early user feedback, we took a minute to make some minor updates to the design of the tips that grip the device on the ear. This allows a more stable grasp, eliminates slip concerns and shouldn’t uphold the manufacturing process. We are also looking into improving the cable, as we’ve gotten some feedback on that as well.
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Springboard:On the company/ business side, we took our product and business strategy to be analysed by an expert team through Connect Denmark, in a four-hour session where they gave us a lot of pointers and validation - this was a great push that made me think we’re on the right track, and another reminder that the Auricles are almost ready to hit the market.
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CPH Bike Show:This month we got to try out the Auricles on participants in the Copenhagen Bike Show, and got some fantastic feedback and potential partnerships with other local businesses. More on this soon!
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Accelerator:Through a new accelerator program here in Copenhagen called Leap Forward, that we were accepted to last month, we now have access to some extra help and guidance with sales and marketing experts, as well as product guides that will help us pre-launch.
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March has seen a significant push in our progress and resources, and we are pushing for our next efforts that will get the devices out to you asap!
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Thank you again for your patience and for following along this journey.
Good vibrations,
Pedro & the Auricle team
