Presenting Resistenza Type Foundry, creating hand lettering through calligraphy...
| Inside the Studio:
Creative Characters |
| | Presenting Giuseppe Salerno & Paco Gonzalez. |
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| “For us, it’s very important to be surrounded by our books, our drawings, our ink.”— Giuseppe Salerno |
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| Chat with font-designing partners Giuseppe Salerno, 43, and Paco Gonzalez, 46, of Resistenza (meaning: resistance) Type Foundry, based in Torino, Italy, and Valencia, Spain, and get a lesson in lettering history. The pair are dedicated to producing typefaces via an artisanal process — creating hand lettering through calligraphy — before digitizing the fonts for the contemporary market. |
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Their goal: to turn out quality work that will last, even as they approach daily life in a relaxed way. Their blend of old and new, craftsmanship and pleasure, fuels their production of fonts for major ad campaigns and diverse brands. Their triumphs include their Afrobeat Nova typeface’s appearing on Reebok’s Promise Keeper shoe; their LeKick typeface, on a series of labels for artisanal wine, gin and grappa for the Italian market; and their Mina typeface, on Taylor Swift’s Speak Now album tour. We discussed their approach to work and la dolce vita during a recent Zoom call.
Our conversation has been condensed for space. |
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