Fashion is none of our business.

Plus， a new film about why we can't stop ourselves from wanting more.

Patagonia sent this email to their subscribers on April 18, 2024.

We make gear that is multifunctional, repairable and timeless—because the longer it stays in play, the better it is for the earth.

Our perspective on quality began with the idea that if the gear we make isn’t of the best quality, someone might get hurt. As our impact on the planet increased, we extended that thinking to how our products are made. If we don’t make the highest quality products, we’ll just be making more crap no one needs. That’s why we’ve never cared much for trends.

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