A Dream Collab: From Ideation to Market!

Petite Keep sent this email to their subscribers on April 25, 2024.

Hi there,

I'm Clara, Director of Brand for Petite Keep! I'm absolutely delighted to share a bit more 'behind the scenes' for ourPepper Home x Petite Keepcollab!
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Dreamt up in a coffee shop in New York City last July, Lindsay and I met with Pepper Home co-founder Kelsey Brown for what was meant to be a quick 30 minute coffee meet and greet. 2+ hours and tons of ideation later -- a collaboration was born! As we shifted through Pepper Home's signature textiles, we knew there was something special to be made.
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Their collection of unique fabrics are sophisticated yet sweet -- the hardest part was choosing which prints to bring to our shared audience! Through chatting with Kelsey and listening to our own customer base, we thoughtfully chose:
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Loomi Pink:A rich, textural pattern in shades of pink and moss green, Loomi is the perfect choice for little ones (and big ones) too!\u2060 I personally love this in our Pink Keepsake Trunk.
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Serena Sea Salt:A cornerstone of the Pepper Home textile collection, choosing this stunning print was a no-brainer. I love the coastal, organic feel of this print - and it's just so versatile! Choose your own adventure with personalization here - you can't go wrong!
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Emma Lavender:soft in color, bold in style! This playful stripe has been our best selling print so far(!!) and there's no doubt you were ready to see beautiful, purple hues in our Trunks!
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From there, it was off to the races! From fabric sampling and production to photography and marketing, the months flew by as we collectively worked hard to bring this to life.
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Whether you're a design aficionado familiar with both our brands or just discovering the magic ofPepper Home x Petite Keep, this limited edition collaboration offers an opportunity to own pieces that blend timeless design with unparalleled functionality.\xa0We know these Keepsake Trunks will be loved for a lifetime, and I cannot wait to see how you customize and style your purchase in your space.\xa0
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This collaboration is a true meeting of minds, and I'm thrilled to share the fruits of our creative union with y'all!\xa0
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Happy shopping!
Clara
Director of Brand, Petite Keep


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