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Hello there, \xa0 The key to healthier skin doesn’t just lie in your skincare ingredients list. \xa0 It’s also inthe wateryour skinabsorbs. |
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Tap water is what’s called “hard water.” Water hardness is determined bythe amount of chlorine, calcium and magnesium presentin water. \xa0 When rainwater pours, it’snaturally soft.\xa0 \xa0 But as it travels through the ground and into our water systems, itabsorbs mineralslike – \xa0that’s right you guessed it – calcium and magnesium.This makes water “hard.” |
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Research has confirmed thatwater hardness– meaning it contains magnesium and calcium – is amajor contributortoskin barrier impairment. Here’s how these minerals can harm your skin: |
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| | | Chlorinecandeplete the skin of the natural oils that hold moisturein, leading todry and itchy skin. | | | | | Calcium canirritate the skin, causing dry, scaly, pinkish patches. It can alsoclog pores, which can lead toblackheads, blemishes, and/or rosacea.\xa0 | | | | | Magnesium can result in the formation of free radicals whichdamage healthy skin cellsandbreak down collagen, resulting infine lines and wrinkles. | |
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And because facial skin ismore sensitivethan your skin anywhere else,the nasties in tap water can harm your skin barrier. |
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Meet our new Q-urify Water Filter. |
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Ouradvanced filtering technologyhelpsfilter skin contaminantsandmetal ionsthat make your tap water “hard” – likecalcium,magnesiumandchlorine. \xa0 What you’re left with isclean, purified wateryour skin drinks up! |
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Perfect for every skin type including: |
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With the Q-urify Water Filter, you get the bestscience-backed,dermatologist-approvedsolution to filtered water at home forbetter skin. |
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All the best,
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