Never Say Die Rye

Seelbachs ? Apr 25

Seelbachs sent this email to their subscribers on April 24, 2024.

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Unlocking Craft Spirits

We're trucking right along with Rye Release Week here at Seelbach's. Today we are excited to announce the follow up to the successful Never Say Die Bourbon.\xa0

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Never Say Die Rye follows the same unique trans-Atlantic aging process as the brand’s award-winning Bourbons. Distilled in Kentucky, the rye rests in its original casks for at least five years before embarking on a six-week voyage across the Atlantic to the UK for further aging and maturation at White Peak Distillery.

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Fresh off its "Master" win at theGlobal Spirit Masters Competition, Never Say Die Rye Whiskey boasts a pioneering "sweet mash" bill, deviating from the traditional sour mash method common in Kentucky. This, along with the unique aging process, results in a distinctive flavor profile that belies its age.

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Never Say Die co-founder, Brian Luftman, says:

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"The contrasting climatic conditions during this journey, coupled with the liquid getting a good shake-up as it crosses the Atlantic, really gives our whiskey a flavor that's way beyond its years. In our proprietary mash bill, we've got 56% rye, 33% corn, and 11% malted barley, creating this perfectly balanced profile. You'll catch hints of citrus, green herbs, and this lovely dance between punchy spice and buttery richness. We take pride in custom-producing all our barrels and put a lot of heart into crafting these whiskeys using nothing but 100% KY Proud®-sourced ingredients. \xa0Never Say Die Rye Whiskey is a “Kentucky-style” rye with all of the spice and character of a rye whiskey, layered with the unmistakably sweet and smooth complexity of a Kentucky whiskey.”

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Candied green apple nose. Woodsy, caramel coated cherry. Toffee. Softer sandalwood and oak with a kiss of leather.\xa0

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For as much spearmint and baking spice as it has, it’s all vanilla sugar coated. Dark fruits. Clove. Espresso.\xa0

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The finish is softly trailing citrus forward, very creamy with cherry and maple syrup and soft oak. This is a delicious, elegant rye.\xa0

Never Say Die Rye Whiskey

\\$84.95

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Inspired by the legendary racehorse of the same name who was born on co-founder Pat Madden's family farm in Kentucky, Never Say Die was revived as a sickly newborn foal by a lucky shot of whiskey; just three years later. \xa0In 1954, he went on to become the first American-born horse to win the Derby at Epsom in 70 years, in front of a 250,000-strong crowd that included Queen Elizabeth II and Winston Churchill.\xa0

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At the same time, on a daring leap of faith, a woman in Liverpool named Mona Best fell in love with the story of Never Say Die and pawned all of her jewelry to literally "bet it all" at odds of 33-1 on the victorious Epsom Derby Race. With her new fortune, she founded a new music venue, the Casbah Coffee Club, and took another risk, this time on a then-unknown band called The Quarrymen (now famously known as The Beatles) offering them their very first gigs, shaping rock and roll history forever.\xa0

Never Say Die Small Batch Bourbon Whiskey

\\$69.95

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Still Austin Bottle-in-Bond Straight Rye Whiskey

\\$79.99

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Jaywalk Heirloom Rye Whiskey

\\$139.99

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Seelbach’s Private Reserve 10-Year Batch 001 131.4 Proof Kentucky Straight Bourbon

\\$129.99

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“Civilization begins with distillation.”

- WILLIAM FAULKNER

Shipping and Order Questions:
SUPPORT@SEELBACHS.COM

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Seelbach's 35 Sheridan St NW WASHINGTON, District of Columbia 20011.

“Civilization begins with distillation.”

- WILLIAM FAULKNER

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