Founders Note: Pricing Promise – Simple, Consistent, Reasonable Prices!

The Perfect Jean sent this email to their subscribers on November 25, 2023.
Hi all - so today is apparently "Small Business Saturday" (that's us!) so ...\xa0
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I got the below questions this week:\xa0
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Customers:\xa0
"Will there be MORE discounts on Black Friday?\xa0 Should I wait to buy?!"
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Friends / Industry People
"You should have different discounts for different parts of the week.\xa0 You should try tiers and tricks to make pricing "look lower" (aka misleading) so more people click and buy."
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The Perfect Jean Response:\xa0
Hell. No. To Both.\xa0 \xa0\xa0
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Our fundamental commitment is for prices to be clear, accurate and consistent. We'll make mistakes but we *INTEND* to be transparent and fair.\xa0\xa0
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  • You should *never* need a calculator to figure out savings.\xa0
  • You should *never* need to email us "I bought your Black Friday deal on Wednesday (face smack) but there's extra discounts on Friday -- can you refund me?! (waste of everyone's time)
  • You should *never* be confused about prices!
\xa0Again - we will make mistakes -- but we'll do our best for pricing to be clear, clean, and consistent.\xa0
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Our Black Friday offer is simple:\xa0
  • 20% off all jeans\xa0(most\xa0OGs \\$63.99):\xa0 Try our\xa0Denkhaki\xa0and new\xa0Premium 99% Cottons(both \\$71.99 -- I just wore the 99s and love 'em!)\xa0

  • Up to 50% off tees\xa0with our NEW T-Shirt bundles (and yes - I wore the tee with the 99s)
    • 1 Tee- \\$22.49 (25% Off)
    • 3 Pack- \\$19.79 per Tee (33% Off)
    • 6 Pack- \\$15.00 per Tee (50% Off)

  • 50% off\xa0Hoodies\xa0(\\$30.00) and\xa0Jorts\xa0(\\$24.99)\xa0
Shipping is upgraded\xa0behind the scenes\xa0(for free),\xa0lost package protection is \\$0.50\xa0(we subsidize it), and no coupons needed -- all automatically added at checkout.
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The TPJ Team\xa0
{insert signature to make it seem more real}
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