The next big step…

Hey there,

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We’re launching a small product that’s a really big deal.

So here it is:Ridge Lite, an ultra-minimalist wallet that’s just bigger than a zippo lighter.

So why is such a small item a big deal?

Well, we’ve sold 1 Ridge Wallet design for 11 years (and over 5 million times).And the Ridge Lite is the very first time we’re asking if you want to carry cash and cards in a new way.

That may seem insignificant but for me it’s a big step.

My goal is to continue designing gear that’s innovative and useful for the everyday.And for some people, that means a wallet different than the one we’ve always sold.

So whether or not the Ridge Lite is for you, you can look forward to seeing a lot more from us.New silhouettes, styles, and — don’t worry! — plenty more colors and materials in our classic Ridge Wallet.

Today is just a small step in a much longer journey, thanks for being along for it.

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- Daniel, Ridge Founder & Chief Product Officer

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