Special: The Makeup Issue + MAC @ 40

Women's Wear Daily US • Jun 28

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::: Beauty Features

50 Makeup Must-Haves and Essential Products 2024

Beauty Inc polled industry insiders and top makeup artists to discover the 50 must-have products of 2024.

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::: Beauty Features

How TikTok Fueled the 'Drop Culture-ification' of Makeup

How makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have cultivated a creative an …

::: Beauty Features

Moving at MAC Speed

As it celebrates its 40th anniversary, MAC, already the world's number-one prestige makeup brand, is doubling down on the big, bold thi …

::: Wellness

From Smaller Pads to TikTok Tampon Tutorials, the Tween Period Care Era Is Here

It’s not just Sephora. Tweens are taking over the period care aisle too.

::: Beauty Features

How MAC Stays Tapped Into Culture

From its inception, MAC has always viewed itself as a cultural brand, instead of a makeup brand.

::: Beauty Features

Dior's Peter Philips Prefers to Create Trends, Not Chase Them

The makeup veteran talks synergies between Dior's fashion and beauty businesses, product ideation and his wide-reaching inspirations.

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