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The line between candy and vitamins has always been somewhat blurred — some of us are old enough to remember when Flintstone vitamins were a credible stand-in for Sweetarts. But as gummy-based vitamins have become more popular than ever, many are questioning the inherent contradiction that such a format presents, namely high in sugar and low in potency.
This week, wellness reporter Emily Burns looks into the issues surrounding the booming gummy category and explores credible alternatives that claim less sugar and more efficacious ingredients.
Time will tell whether or not that lofty goal is achievable, but what is certain is the impact of a great collab. Beauty reporter Noor Lobad analyzes the year’s top 10 most buzz-worthy thus far, using data from CreatorIQ. With it’s Barbie pink buffing mitt and matching mist, Paris Hilton’s Tan-Luxe Future Collection nabbed the top spot, earning \\$3 million in EMV since its launch in April. Sweet indeed! —Jenny B. Fine, editor in chief, Beauty Inc | |
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| Hair The brand just opened its first store, in Paris. |
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| Beauty Features Plus, this year's top 10 beauty collaborations ranked by earned media value, per CreatorIQ. |
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| Beauty Features Five boys — aged 14 to 20 — on what comprises their skin care routines, where they're shopping for beauty products and thei … |
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| Beauty Features The skin care line cofounded by French author and fashion insider Garance Doré has seen 150 percent revenue growth this year &md … |
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