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In beauty, it’s the creators — as well as the content — that are king — and beauty’s most influential cohort is rapidly becoming more niche.
There are the hyper-specific product reviews fueling splashy growth for Seattle-based Angela Park, for instance, while elsewhere, photographer-turned-influencer Hanna Khymych is making waves for sharing artist-loved makeup hacks and diving into rarely discussed makeup lore, like product discontinuations and lesser-known dupes. In today's WWD, beauty reporter Noor Lobad looks at three creators to watch.
Also this week, Seaweed Bath Co. makes an acquisition, while L’Oréal and Debut take their partnership to the next level. —Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc | |
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| Beauty Features Adding Mineral Fusion and Andalou Naturals should allow Seaweed Bath Co. to expand into more categories. |
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| Beauty Features This is the first big joint announcement from the two companies since L’Oréal led a \\$40 million round of series B funding … |
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| Beauty Features At 39 percent year-over-year growth, blush is outpacing overall makeup sales growth on Amazon by 14 points, data from Market Defense sh … |
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| Human Resources James follows former group CEO Roz Brewer out the door as parent Walgreens Boots Alliance leans into U.S. health care, and out of retai … |
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