247 DNA
LAUNCHING TOMORROW
17.07.24
PRESTIGE & APP EARLY ACCESS WILL BEGIN AT 7:30PM BST
GENERAL RELEASE 8PM BST
A minimalist, stripped back capsule, the collection returns to the core of 247; a range dedicated to performance for every purpose, and every scenario.
The 7-piece collection incorporates minimalist tonal branding, with premium technical fabrics and performance-focused fits dedicated to tackling any trial or training session the wearer may face.