REPRESENT x METALLICA
40 YEARS OF RIDE THE LIGHTNING
24.04.24
“For me this journey started 7 years ago, when I found a vintage thrashed Metallica t-shirt in LA, which since then has inspired the inherent DNA of our graphic collections...It’s truly a full circle moment to bring grails like these from the past back to life.”
Michael Heaton, Creative Director
BEHIND THE BRANDSEASON 3 EP 9
MIKE HEATON ON REPRESENT x METALLICA
Watch the full story of our landmark Represent x Metallica collaboration on the latest episode of Behind The Brand YouTube series. From an office concept, right through to being brought to life on the factory floor.
